In 2009, consumers traded down to cheaper variants or switched to alternative tobacco products. Cigarettes suffered the most as a consequence of the strong migration towards RYO tobacco, which for the second consecutive year achieved double-digit volume and value growth rates. This impressive performance from RYO tobacco was the main driver of market value growth in 2009. Spaniards, despite their brand-oriented nature, proved to be frugal and flexible as a result of economic constraints,...
This report Tobacco in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Cigarettes, Cigars, Smokeless Tobacco, Smoking Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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